ABOUT
「GEARS FOR FUTURISTIC TEENAGERS」
「未来のティーンエイジャーのためのギア」
Creative ambition and craftsmanship.
That is our engine.
Bold ideas breathing in streets around the world,
and the spirit cultivated by Monozukuri in Japan.
Where the two converge, new values emerge.
Transcending various cultures freely,
we innovate lifestyles worldwide,
creating the utopia of creators.
APPAREL
With the theme “the future is in the past”, our products combine the best of vintage and street culture, with excellent craftsmanship and unique graphics. Based on American casual style, the brand has a wide range of tastes including workwear, military, sports, outdoor, and traditional and is intended to be enjoyed by both men and women.
LIFE STYLE
This interior goods series is based on the concept of culture andfunctional beautyforthe home. From stackable steel boxes and folding storage containers to rug mats and door stoppers, HUMAN MADE's unique interior goods combine a humorous design with convenience to bring fun and beauty to everyday life.
JAPANES HERITAGE
From the unique perspective of HUMAN MADE, these items focus on traditional Japanese crafts and culture. This include a series of papier-mâché items inspired by Takasaki Daruma tenugui (hand towel), calendars, samue, wasanbon, and food samples Focusing on Japanese craftsmanship and artisanship, with a unique touch.
CREATORS COLLABORATION
KAWS
The KAWS capsule collection gave us the opportunity to work with a great contemporary artist who has been a close friend for a long time. This collaboration included the artists versions of HUMAN MADE's symbolic icons. This relationship has been ongoing since the1990s, out of working through mutual respect.
VERDY
A capsule collection by HUMAN MADE and Girls Don't Cry, The brand created by Verdy one of the most popular graphic artists today. Verdy's graphics have also been used in other projects such as the LOUIS VUITTON collection directed by NIGO®.
LIL UZI VERT
This capsule collection with Lil Uzi Vert, a popular hip-hop artist whose debut single released in 2016 certified double platinum and has been constantly on top of the Billboard charts. These items are a sampling of his iconic character using a bat graphic with a pink diamond on the forehead, created from friendship and his love for HUMAN MADE.
A$AP Rocky
A$AP Rocky draws attention from around the world not only as a hip-hop artist but also as a leader of the creative agency AWGE that he founded, and as a fashion icon. In this collaboration, the “HUMAN TESTING” collection was designed using A$AP Rocky’s symbolic black and yellow color scheme, with crash test dummy and target motifs.
Directors and Corporate Auditors
NIGO
Representative Director
CEO & Creative Director
NIGO launched his own fashion brand in the 1990s, taking the world by storm and paving the way for streetwear culture today. In 2010, he started the lifestyle brand HUMAN MADE, based on the theme of “The Future is in the Past”. In 2016, he founded the Company and assumed the position of Director. Currently CEO and Creative Director
Rei Matsunuma
Representative Director
President & COO
Rei Matsunuma, President and COO since 2022, oversees overall management and business divisions. Previously COO in 2021, he played a key role in driving the impressive growth of the UT collection at Uniqlo. Prior to joining the current company, he held various director positions, including UT Collaboration Business Division, Global PR, and Japan Marketing at Uniqlo Co., Ltd.
Junichi Yanagisawa
Director, CFO
Junichi Yanagisawa is Chief Financial Officer, a position he assumed in 2018. He was actively involved in the preparations for the establishment of the Company. Prior to this, he provided advisory services for statutory audits, IPOs, M&A, business revitalization, and corporate restructuring at consulting firms Deloitte Touche Tohmatsu LLC and Deloitte Tohmatsu Financial Advisory LLC.
Rehito Hatoyama
Director, CSO
Rehito Hatoyama, Chief Strategy Officer since 2021, oversees global development and strategy. He serves as an Outside Director for listed companies, including Pigeon Corporation, Transcosmos Inc., and Z Holdings Corporation. Previously, he served as Outside Director at LINE Corporation and as Managing Director at Sanrio Co., Ltd., focusing on business strategy, global expansion, and IT. Rehito began his career at Mitsubishi Corporation and holds an MBA from Harvard Business School.
Mika Kawasaki
Corporate Auditor
Mika Kawasaki assumed the position of Standing Corporate Auditor in 2021. Prior to joining the Company, she served as corporate auditor of Bank of Japan, KPMG AZSA LLC, KPMG Tax Corporation, and startups, and engaged in establishing and strengthening corporate governance systems, including statutory audits and advisory services for implementing J-SOX. Mika is a Certified Public Accountant in Japan.
Hiroshi Yugeta
Corporate Auditor
Hiroshi Yugeta has served as Corporate Auditor since 2021. Prior to establishing Kobayashi & Yugeta Law Office, he worked at several major law firms. He also serves as Associate Professor at a law school, an expert committee member of Tokyo Customs, and an examination committee member of the patent attorney examination. From 2007 to 2015, he was External Corporate Auditor of Zenrin Co., Ltd. Hiroshi is an attorney-at-law in Japan since 2000 and is also a patent attorney.
HISTORY
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Apr.2015
HUMAN MADE HARAJUKU opened
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Feb. 2016
HUMAN MADE OFFLINE STORE opened
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Dec. 2017
HUMAN MADE ISETAN opened (closed on May 31, 2021)
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Feb. 2019
HUMAN MADE 1928 opened
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May. 2019
HUMAN MADE SHIBUYA PARCO opened
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Nov. 2019
HUMAN MADE 1928 CAFE by BLUE BOTTLE COFFEE opened
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May. 2021
HUMAN MADE GENERIC STORE opened
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Jun. 2021
bsorbed CURRY UP CO., LTD.
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Jul. 2021
HUMAN MADE OFFLINE STORE moved Shuwa Gaien Residence
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Jul. 2021
HUMAN MADE CAFE by BLUE BOTTLE COFFEE opened
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Nov. 2022
HUMAN MADE SHINSAIBASHI PARCO opened
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Aug. 2023
HUMAN MADE SAPPORO opened